CARSPAZE: THE BEST PLATFORM FOR YOUR COMMUNICATION NEEDS

Carspaze provides unprecedented brand identity through its multi-faceted platforms.

Below are key findings from recent surveys:

NIELSEN

* according to a study by Nielsen USA on Footlocker using the CARSPAZE platform

  • The advertising has significant impact in generating top-of-mind/unaided brand awareness, as well as advertising recall.
  • Unaided awareness of athletic apparel stores: Foot Locker - 89% (test) vs. 66% (control)
  • Unaided advertising recall of athletic apparel stores: Foot Locker - 69% (test) vs. 35% (control).

 

  • The locale is a memorable component of advertising recall for Foot Locker. This form of advertising also generated a high level of correct brand association with the advertising.
  • Unaided recall of where advertising seen past two weeks: Parking Garage - 53% (test) vs. 0% (control)

 

  • The advertising generates a very high level of recall for the Foot Locker brand, with virtually everyone exposed recalling the advertising.
  • Recall of Foot Locker brand past two weeks/this visit: 95% (test) vs. 9% (control)
  • Aided recall of Foot Locker brand this visit (photo prompted): 99% (test) vs. 14% (control).

 

  • The advertising appears to have a significant positive impact on consumer behavior related to the brand in terms of store visits/purchases.
  • Shopped Foot Locker this visit: 29% (test) vs. 10% (control)
  • Made a purchase at Foot Locker this visit: 14% (test) vs. 3% (control).

 

 

GFK

** according to a study by GfK Austria on the CARSPAZE concept

  • 90% excellent orientation
  • 61% would drive 15 minutes further to a POS with a Carspaze platform
  • 50% would be willing to pay more for the use of these parks